What’s the real value of your products & services to potential customers? Naturally our perception of our own products & services can be biased so it’s critical to make sure you get a fresh perspective. You need to objectively evaluate the value your customers derive from doing business with you. Ideally you should get a second opinion and regularly ask for feedback from your customers.

Build your value proposition

Devote some time to building your value proposition. Get a small group together and remove yourself from the business for a few hours with no distractions. Be prepared to allow for vigorous discussions, in fact it’s better if the workshop is facilitated by a third party who can keep the group on track.

Benefits of a clear value proposition

A well-crafted value proposition clearly and concisely describes the unique value of your company's products and services and how they meet your customers’ needs or solve their problems. It must also relate to your core business objectives and most importantly it must set you apart from the competition. Without one, you risk becoming lost in a sea of similar businesses. The beauty of this exercise is that it creates your “elevator pitch”, and after a while you only need 20 seconds to respond when someone asks “what do you do?” Corpwrite Strategy can help you with this. 

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• What's your 'why'
• Knowing 'who' your ideal customers are
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