By Jeremy Plint Co-Director of Corpwrite Strategy
Having spent most of my career in product marketing and development I know how easy it is to become too focused on your product. The fact is your customers really don’t care about the class-leading specifications or ground-breaking technology; they want an outcome.
By Corpwrite Strategy’s Luke Maddison.
Like most people, I hate Xmas shopping. I always leave it too late, being busy with work or life in general, so I get caught up in the last minute maddening rush. Crowds of people making it hard to move. Horrible traffic full of drivers who forget their basic driving skills at this time of the year. Ambling groups of shoppers wander aimlessly and stop to chat in the middle of the walkway. But more than that, what annoys me most is…I never seem to have a plan.
Luke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia.