Businesses don’t change, people do!8/12/2016  By Corpwrite Strategy's Jeremy Plint
Is there a single business that’s not going through significant change? I don’t know of one. In fact, Change seems to be the only constant there is in business. However, change isn’t about businesses, it’s about the people in those businesses. The best business strategy in the world will die on the vine if it doesn’t address individuals and their reality. No matter how well managed or how positive the change is perceived, you’ll rarely please everyone. Inevitably, some will react by simply disengaging while others may actively undermine the initiative because they can’t move from their entrenched positions. So how should we best manage people in these situations? Why marketers really can’t sell…but should11/11/2015  By Corpwrite Strategy’s Luke Maddison.
I was talking with a friend last week that works in marketing at a large organisation. The conversation came up about the latest project they were working on, which in his opinion, his sales teams didn’t “get”. He was frustrated and venting about how the sales team was a disaster, stuck in their ways not capable of changing. In his view they couldn’t have done anymore to make sure the sales team understood the program they were running and there was nothing that could be done. |
Corpwrite StrategyLuke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia. 
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