By Corpwrite Strategy’s Jeremy Plint.
After being in corporate roles for many years a good friend and I started a small marketing consultancy. The transition has required a lot of adjustments on my part but maybe the hardest is deciding the best use of my time. There's always a something else to be done and everything is important. It’s reinforced for me the need to have a strategy in place: one that sets the direction and priorities for the business and gives us clarity when decisions need to be made.
Luke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia.