Why marketers really can’t sell…but should

By Corpwrite Strategy’s Luke Maddison.
I was talking with a friend last week that works in marketing at a large organisation. The conversation came up about the latest project they were working on, which in his opinion, his sales teams didn’t “get”.

He was frustrated and venting about how the sales team was a disaster, stuck in their ways not capable of changing. In his view they couldn’t have done anymore to make sure the sales team understood the program they were running and there was nothing that could be done.

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