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Your customers are looking for outcomes not products

9/6/2016

By Jeremy Plint Co-Director of Corpwrite Strategy

Having spent most of my career in product marketing and development I know how easy it is to become too focused on your product. The fact is your customers really don’t care about the class-leading specifications or ground-breaking technology; they want an outcome.

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Corpwrite Strategy Blog

Your customers are looking for outcomes not products

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