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Post-demographic consumerism, and why marketers should care.

11/2/2016

By Corpwrite Strategy's Jeremy Plint

As marketers we can’t escape the fact we are reaching a point where the capacity, ability and desire for customers to exercise choice, has outpaced the ability of demographic-based models to predict their behaviour. Everything we thought we knew about our customers and market segmentation will need a rethink.

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Corpwrite Strategy Blog

Post-demographic consumerism, and why marketers should care.

Corpwrite Strategy

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