By Corpwrite Strategy's Jeremy Plint
As marketers we can’t escape the fact we are reaching a point where the capacity, ability and desire for customers to exercise choice, has outpaced the ability of demographic-based models to predict their behaviour. Everything we thought we knew about our customers and market segmentation will need a rethink. |
Corpwrite StrategyLuke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia. Archives
December 2016
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