By Corpwrite Strategy's Jeremy Plint
Is there a single business that’s not going through significant change? I don’t know of one. In fact, Change seems to be the only constant there is in business. However, change isn’t about businesses, it’s about the people in those businesses. The best business strategy in the world will die on the vine if it doesn’t address individuals and their reality. No matter how well managed or how positive the change is perceived, you’ll rarely please everyone. Inevitably, some will react by simply disengaging while others may actively undermine the initiative because they can’t move from their entrenched positions. So how should we best manage people in these situations?
Luke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia.