Businesses don’t change, people do!8/12/2016  By Corpwrite Strategy's Jeremy Plint
Is there a single business that’s not going through significant change? I don’t know of one. In fact, Change seems to be the only constant there is in business. However, change isn’t about businesses, it’s about the people in those businesses. The best business strategy in the world will die on the vine if it doesn’t address individuals and their reality. No matter how well managed or how positive the change is perceived, you’ll rarely please everyone. Inevitably, some will react by simply disengaging while others may actively undermine the initiative because they can’t move from their entrenched positions. So how should we best manage people in these situations?  Written by Corpwrite's Vanessa Mickan
All parents are at some point stumped by the typical questions 5-year-olds ask like “Why is water wet?” or “Where does the sky end?” And unless they enjoy hearing a child repeat the same Zen riddle over and over until bedtime, they become experts at quickly coming up with simple, one-sentence answers. When you’re considering whether to buy a product or service from a business, you’re probably a lot like that 5-year-old: you want a clear, straightforward answer about what the business can do for you. In fact, if you don’t get a clear, straightforward answer, you click onto another company’s website or tell the salesperson “thanks but no thanks”.  By Jeremy Plint Co-Director of Corpwrite Strategy
Having spent most of my career in product marketing and development I know how easy it is to become too focused on your product. The fact is your customers really don’t care about the class-leading specifications or ground-breaking technology; they want an outcome.  By Corpwrite Strategy's Jeremy Plint
As marketers we can’t escape the fact we are reaching a point where the capacity, ability and desire for customers to exercise choice, has outpaced the ability of demographic-based models to predict their behaviour. Everything we thought we knew about our customers and market segmentation will need a rethink.  By Corpwrite Strategy’s Jeremy Plint
Imagine you’ve just convinced an investor to sink millions into your growing business. Then imagine, if after the finalising the deal, he gives you only one piece of advice. What do you think it would be? Increase sales revenue, improve gross margin or maybe keep costs under control?  By Corpwrite Strategy’s Luke Maddison.
Like most people, I hate Xmas shopping. I always leave it too late, being busy with work or life in general, so I get caught up in the last minute maddening rush. Crowds of people making it hard to move. Horrible traffic full of drivers who forget their basic driving skills at this time of the year. Ambling groups of shoppers wander aimlessly and stop to chat in the middle of the walkway. But more than that, what annoys me most is…I never seem to have a plan.
By Corpwrite Strategy’s Jeremy Plint.
After being in corporate roles for many years a good friend and I started a small marketing consultancy. The transition has required a lot of adjustments on my part but maybe the hardest is deciding the best use of my time. There's always a something else to be done and everything is important. It’s reinforced for me the need to have a strategy in place: one that sets the direction and priorities for the business and gives us clarity when decisions need to be made. Why marketers really can’t sell…but should11/11/2015  By Corpwrite Strategy’s Luke Maddison.
I was talking with a friend last week that works in marketing at a large organisation. The conversation came up about the latest project they were working on, which in his opinion, his sales teams didn’t “get”. He was frustrated and venting about how the sales team was a disaster, stuck in their ways not capable of changing. In his view they couldn’t have done anymore to make sure the sales team understood the program they were running and there was nothing that could be done.  By Corpwrite Strategy’s Luke Maddison.
Social and digital marketing is undoubtedly the flavour of the month in the blogosphere and with various business publications. Whilst as marketers we like to stay ahead of the curve, the preoccupation with digital marketing made me think about our profession and how we reach our customers. |
Corpwrite StrategyLuke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia. 
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