By Corpwrite Strategy’s Jeremy Plint
Imagine you’ve just convinced an investor to sink millions into your growing business. Then imagine, if after the finalising the deal, he gives you only one piece of advice. What do you think it would be? Increase sales revenue, improve gross margin or maybe keep costs under control?
Luke Maddison and Jeremy Plint founded Corpwrite Strategy after many years in marketing roles with brands such as Canon, CCH, Ricoh and Garuda Indonesia.